MRN Diagnostics
2020 - 2025 Marketing Campaign for Clinical Collections
MRN Diagnostics is a laboratory in Franklin, MA holding clinical collections to promote diagnostic research and communicating with related companies to build professional partnerships. I was tasked with marketing towards individuals in my community to participate in clinical collections, as well as advertising products and services to prospective partner corporations.
Website
Brand Identity and Web Design
In today’s digital age, a well-designed website is crucial for a diagnostic lab that collaborates globally on research clinical collections. It serves as a platform for sharing information, fostering partnerships, and engaging with donors, ensuring transparency and trust. Additionally, a strong brand identity reflected in web design enhances credibility and recognition, making it easier for stakeholders to with your mission and values. A cohesive online presence not attracts potential collaborators but also reinforces the lab’s commitment to quality and innovation in diagnostic testing.
Social Media
Donor Recruitment and Retention
My main objective in donor outreach begins with creating eye-catching visuals that introduce the viewer to our brand, and provide them with information to peak their interest in participation. Then, the graphics are shared to social media platforms and promoted strategically to capture the target audience.
Posters and Banners
Donor Recruitment and Retention
Creating posters and banners for our clinical collections plays a crucial role in enhancing donor understanding. These visual aids effectively communicate important information, making it easier for donors to grasp the impact of their contributions. presenting data and stories in an engaging format, we foster a deeper connection between our organization and the community.
Merchandise
Donor Recruitment and Retention
Donor merchandise serves as a token of appreciation for those who contribute to clinical collections. By receiving these items, donors feel recognized and rewarded for their efforts, reinforcing their sense of impact the community. This tangible reminder not only celebrates their contributions but also encourages them to share their experiences, inspiring others to get involved.
